Making Measured Magic

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We’re an agency that represents the combination of scientific enquiry and hardcore creativity, or as we like to call it, Measured Magic.

2025 ADNEWS INDEPENDENT AGENCY OF THE YEAR

2024 ADNEWS PR AGENCY OF THE YEAR

2023 B&T Advertising Agency of the Year

2023 B&T PR Agency of the Year

Some of Our Magic

XXXX and PUMA

XXXX and PUMA

Queensland Maroons gain Home Soil Advantage for Origin away games

We keep things pretty simple by only hiring two kinds of people:

Thinkers noun

Thinkers noun
[thing-kers]

A mix between strategy-types and suity-types, who ask a lot of questions and listen carefully. They’re problem solvers and punctual, and know how to drive business results.

Tinkers noun

Tinkers noun
[ting-kers]

Creatively-types who hit things with hammers, pull them apart and put them back together again. They’re listening to clients' needs and know how to deliver and delight.

Thinkers noun
[thing-kers]

A mix between strategy-types and suity-types, who ask a lot of questions and listen carefully. They’re problem solvers and punctual, and know how to drive business results.

Tinkers noun
[ting-kers]

Creatively-types who hit things with hammers, pull them apart and put them back together again. They’re listening to clients' needs and know how to deliver and delight.

And they know how to get shit done.

Our People

“Margie’s leadership excellence spans media and creative businesses. She’s one of Australia’s highest regarded agency CEOs and her favourite colour is Veuve.”

Margie Reid

CEO

“Cuz eats marcomms for breakfast. He also eats 3 Weetbix and 2 slices of Vegemite toast.”

Ben ‘Cuz’ Couzens

Executive Creative Tinker (South)

“Jo is not very creative, which is a good thing in her field of work. She’s great with numbers, terrible with colouring in.”

Jo Ward

CFO

“You may recall Paul, he’s tall.”

Paul Swann

Executive Creative Tinker (North)

“Known as Mad Dog Morgan*, Jaime has a strong reputation for leading and building large integrated teams with her people-first approach. *Nobody calls Jaime this.”

Jaime Morgan

Managing Director (South)

Tom Wenborn

Executive Creative Tinker (South)

“Phillippa is an innovative leader who cultivates collaborative environments that foster creativity. Also loves a debate, a laugh and a hike”

Phillippa Netolicky

General Manager (North)

“Excessively versed in the psychology and behaviour of humans. Hopes to become one … one day.”

Matt Plant

Head Behavioural Science Thinker

“Loves solving chunky problems but struggles to switch his mind off at night. Relies on Coffee… actually, maybe that’s the problem.”

Regan Grafton

Chief Tinker (New Zealand)

“Accidental Woody Harrelson impersonator. Brand Strategist by trade.”

Gerry Cyron

Executive Head Brand Thinker

“Keir is crafty and also designy. He loves to tinker, and tinker, and tinker. And design. Helping turn good, into great.”

Keir Vaughan

Head of Craft

“Taylor leads Australia's first marketing sciences back PR offering, helping demonstrate the benefits of brand fame through earned outcomes. He believes in the power of non-traditional advertising to build your brand.”

Taylor York

National Head Earned & Owned Thinker

“Partial to sound thinking and proper insight. Unusual though mostly fun. Enjoys British telly and hates suede.”

Amy Frengley

Chief Brand Thinker (New Zealand)

“Jess is an experienced agency leader who believes in two things: the importance of putting people at the heart of business and everything tastes better with hot sauce.”

Jessica Allison

General Manager (New Zealand)

“Wearer of lots of hats figuratively and literally, lucky given he's our GM. He's genuinely terrified of Bananas.”

Nick Bennett

General Manager (South)

“We dare you to find another Australian-based Peruvian brand thinker who has lived in the Middle East.”

Alvaro Bretel

Executive Head Brand Thinker (South)

“Before advertising, Sesh toured with bands like Beastie Boys, Ice T, and Silverchair, yet his kids still think he's lame. He now hesitates to boast about his successful advertising career across three continents, fearing it might seem lame too.”

Sesh Moodley

Executive Creative Tinker (North)

“Lover of a good chicken parma and run around the Tan, this Melbournite moved to Sydney on another adventure to lead and support our full Employee Experience and tie everything together.”

Kate Rengey

Head of Experience

“Brand guardian and customer champion. Reece can fix your leaky funnel but claims no affiliation with the plumbing supplies.”

Reece Ryan

Executive CX Tinker

“I'm CXy and I know it.”

Dan Monheit

Chief CX Thinker

“Kathryn is an introverted extrovert who is passionate about people and the power of persuasion - even convincing herself that marathons are fun and golf is relaxing.”

Kathryn Furnari

National Head Media Thinker